The Strategic Approach to Personal Branding & AI Content Mastery

Enhance Your Personal Brand’s Influence

Real personal branding is not about followers, selling products, or finding a new job.

Here are the key areas you need to think of:

Influencing Perception:
You define how people see you, not leaving it to chance.

Shaping Stories
Alter perceptions by framing your actions in different narratives.

Thinking of your Your Strategy

Defend Power: Secure what you have.

Extend Power: Grow your influence.

Finding Best Method

• Alternative Information: Balance facts with your perspective.

• Drip Strategy: Control the pace of information release.

• Suppress Facts: Manage what information is made public. (This is not for you hopefully)

I think we can call it the strategic part of personal branding.

Curate your Knowledge into Tweets with your GPT

As you probably know, everyone can create GPTs now.

This is an amazing opportunity for me to save extra time.

Using my original content only and turning it into Tweets.

I choose my best-performing Tweet structures

Get the content from my newsletters and LinkedIn posts.

Here is how:

1. Start Chatgpt

2. Click on the “Explore” button

3. Create a GPT

4. Go to the configure tab

5. Give custom instructions such as tone, reading grade level

6. Copy/paste your LinkedIn - Newsletter content to Google Sheets

7. Download the file as a Txt file and upload it to GPT

8. Start creating Tweets

9. Always add the human touch and fix Tweets before scheduling

This system helped me to Write 35 Tweets in 1 hour.

And 1 hour was spent on adding the human touch.

It is a big time saver and it is still your thoughts.

DM me on LinkedIn if you want me to record a short video for you!

Audience Building - Newsletters

People are tired of newsletters. Inboxes are full.

Still, many people read quality ones.

I have around 1600+ Newsletter readers in total and it’s been in less than 2.5 months.

Here are some core tips:

• Choose your style ( curator,

• Find a theme

• Share exclusive content in your newsletter

• Don’t overwhelm your readers with sales messages and ads

• Build different email flows and personalize your content

It is my first newsletter, and I share as I learn.

Yes: 1
No: 0
Not sure:10

If No, what is stopping you?
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See you next week!
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Seha Okudan