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How to find the best positioning for your brand
Find ideas to position your personal brand.
Seha Okudan
September 28, 2023
AI-generated art of the week.
“A Norwegian female painter painting a polar bear on melting glaciers, The sunlight illuminates the ice very strongly, Use the surrealist approach of Salvador Dali's The Persistence of Memory”
How to Position Your Personal Brand
You need to position your personal brand to resonate with the right audience.
I think understanding how you need to position yourself, is often overlooked.
It is one of the key things you need to consider if you want to sell services or products.
Here is what I did:
Understand how my network/friends perceive me
Measure my current knowledge about my niche
Revisit my values
Evaluate your goals
Find the interception
Examples:
go-to person for marketing tooling.
Expert in SEO particularly, improving social media skills.
Innovation, helping others.
Becoming the go-to person for AI.
Innovative AI tooling and tips for growth teams.
Content type example:
3 AI tools for content optimization.
AI will enable you to find inspiration.
Find Ideas with AI to understand your niche sweet spot
If you don’t have any ideas about your niche or need extra ideas, chatGPT is a great option.
The key is to give context as much as possible. Tell everything you think might matter for your niche. Get creative.
Let’s discover.
Use this prompt:
Your skills:
Things you enjoy:
Things you want to learn:
Your work industry:
Act like a world-class entrepreneur and find 10 niche ideas you can make money, enjoy, and grow fast.
Here are 3 examples of mine:
AI Audience Building Masterclass
AI-Driven Social Media Optimization
Sales AI Training
Pick one and ask AI to get more niche.
Social Selling assets for your Personal Brand
Social selling is a great method to improve your pipeline.
And building a personal brand is the best way to empower it.
If you have products or services to sell, your personal brand is not enough.
You have to do social selling and outreach as well.
Here are the top requirements for social selling:
Powerful personal brand
Great understanding of pain points
Active social media presence
Consistent engagement with your network
High-quality content that adds value
Make sure you are working on those.
We will discuss how to build a social selling strategy soon.
Question of the Week
Do you live to make money, or make money to live?
Make Money to live: 1
Live to make money: 0
Be honest and reply. Let’s discuss.
See you next week!
Seha Okudan
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