How to write an impactful LinkedIn Post - 10 Steps

Eliminate fat paragraphs

Fat paragraphs are hard to read and scan. No one can deny it.

Copy and paste your paragraph and make your paragraph readable.

Write it for 4th-grade reader

The average person should understand your post.

Or grasp the information as easily as possible.

Copy/paste your content to Hemingway.

Use Hemingway to simplify your writing.

Optimize for Mobile

You need shorter sentences to optimize for mobile

Approximately 50 characters is the maximum limit for this.

Tools like Taplio and Authoredup provide mobile previews.

You can use Wordtune to shorten your sentences.

Deliver one message

Focus on a single, clear message in your post.

Multiple messages confuse the audience.

Before writing your post think about:

• Purpose of the post

• Single message you want to deliver

Eliminate parts that might potentially confuse your reader.

Use spacing

Space between lines improves readability.

And makes it easier to scan.

Remember, the key is making everything easier for the reader.

Give readers' eyes a break.

Your content will be read by more people.

Choose words with few syllables

Use shorter words. It is simple.

Example:

Fast (1 syllable) vs. Rapidly (3 syllables)

Help (1 syllable) vs. Assistance (3 syllables)

Big (1 syllable) vs. Enormous (3 syllables)

Hard (1 syllable) vs. Difficult (3 syllables)

Show (1 syllable) vs. Demonstrate (4 syllables)

Use fewer conjunctions:

This keeps sentences short and to the point. And improves the clarity.

Try to eliminate the conjunctions like:

"and," "or," "but," "so," "yet,"

Remove “Fluff” Words

Fluff words that don't add value to your content.

They make your post complicated to read.

Eliminate the words like:

"very," "just," "really," "perhaps," "quite," and "basically."

Also, use fewer commas to sharpen your writing.

Grab attention with the first 2 sentences

Approximately only 113 characters of your post will be shown first.

But remember, you will need to use spacing as well.

It is your chance to make the viewer curious about your content.

Also, it is where they decide to read or leave your content.

Here is an example:

Use Call to Action/Questions

CTAs guide your readers on what to do next.

Simple as asking their opinions.

CTAs start conversations under your post.

It is also your chance to direct the conversation in the way you want.

Here is an example:

My content was about transformation.

And here is how I ended my post.

See you next week!
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Seha Okudan