How to write content that resonates

Anyone can create quality content. That is true. But will this resonate with the right people? If not - quality will be unseen.

Let’s understand how to create content that resonates.

Understand Values

Recognize what your audience values most.

This involves knowing their background, beliefs, values, and the specific challenges they face.

When your content reflects their values:

it speaks directly to their hearts and it will resonate.

Understand more than pain points.

Offer Unique Perspectives

Your content should bring something new to the table.

Ok - generic content might get more attention sometimes.

But you need to also position your brand as a thought leader.

Your perspective should:

• Challenge the status quo

• Provoke thought

• Provide creative solutions

Your content is going to resonate with the right people.

Find the Right Tone and Language

Your tone should match your brand's personality and your audience's expectations

If you understand your audience's language, you can keep your messages simple.

If your content resonates, you can turn your simple message into a compelling story.

Do some research work

You need to adapt your content strategy dynamically.

Be where your audience has a voice.

Tips:

Attend webinars they attend

Get insights from their comments

Check what type of content they comment on

Your content will resonate and your brand will remain stronger.

Conclusion

To create content that resonates you need to:

• Focus on your audience's value

• Unique perspective > generic

• Involve emotions

• Find the right tone

• Do research

Remember, this is a never-ending work.

See you next week!
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Seha Okudan