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Personal Branding: Niche down, Resonate, Personalize

Niche down and stay relevant to your niche.

Author

Seha Okudan
September 14, 2023

Golden Toads

AI-generated art of the week.

Visualize an ultra-photorealistic image of an army of golden toads marching from a town in a dense forest bathed in the soft glow of sunlight filtering through the canopy.

How to find your personal branding niche

Finding your personal branding niche sets you apart. It helps you attract the right audience and grow your impact.

Struggling to find your niche?
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Answer the questions below:

  • What are you good at?

  • What do you enjoy doing?

  • Which of your skills you can monetize?

  • For what topics do people come to you for advice?

The intersection will give you the answer.
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​PS: It can change with the feedback later.

Recommended reading: 5 Steps to Find Your Niche

Generate content ideas with ChatGPT

Finding content ideas takes time but it's key for personal branding.

Good and valuable ideas help you stand out and connect with your audience.

It's an investment in building a strong brand.​

You can leverage AI to resonate with your audience and save time.


​Use this prompt:

Your company URL:
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Browse your company website, and understand your unique selling point.
​

Act like a seasoned social media content writer from a SaaS company, evaluate keyword volumes, and write 10 Blog content ideas that people can get emotionally attached to.
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Audience: X from B2B software companies.

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Pain points:

Plugins used: WebPilot, Keyword Explorer

Pick up the ideas you want to write.

The next step is to make your research easier. Stay tuned!

Personal Brand Cold Email Tips

Believe me or not, you have to leverage cold emails for your personal brand.

This includes sales, partnerships, etc.

Here are some tips:

  • Make it less than 50 words

  • Use Mailmeteor to check spam keywords

  • Use Hemingway to simplify your language.

  • Use Soft CTAs.

Personalization + relevancy is key. 30% personalization is good enough.

Over-personalization might cost you time and decrease volume.


My favorite CTAs:​

  • Interested in learning how?

  • Worth discovering?

  • Would it make sense to explore further?

  • Would it be relevant?

My Favorite structure:

  1. Context - personalization

  2. Relevant Pain point

  3. Social proof

  4. CTA

Question of the Week

How would your daily workflow change if your most-used software tool was suddenly unavailable?
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Terrible: 1
Nothing changes: 0
Other: reply

Let’s discuss why.
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See you next week!
​
Seha Okudan

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