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How to create Personal Branding Positioning Strategy

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Last week someone from my audience asked a question in the comments section.

"How to position yourself" - so I decided to create a newsletter article!

Let's start!

Here's a comprehensive guide to crafting your personal brand positioning strategy:

1. Define Your Unique Value Proposition

Identify what makes you unique and valuable in your field.

This could be a combination of your skills, experiences, and personal qualities.

Understanding your unique traits is crucial for differentiating yourself from others in your industry.

Here are my tips:

Self-assessment:

Start with a detailed self-assessment to identify your key skills, experiences, and personal qualities. Find your superpower, find your passion.

I recommend combining tools like IKIGAI and SWOT analysis, it helps a lot.

Articulate your value:

Find and summarize what you bring to the table that others don’t. Remember that value is different for everyone. This is not limited to expertise and/or experience.

Validate with evidence:

Understand if you can validate with evidence, in other words, find areas where you can easily create social proof. This will help you strengthen your positioning.

Keep it dynamic: your personal brand and its positioning should evolve as you grow professionally or personally. Keep this in mind.

2. Understand Your Audience

Knowing who you are targeting is as important as knowing yourself. Understand the needs, preferences, and pain points of your audience. This will help you position your brand better.

Demographic and psychographic analysis:

Gather data on the demographic (age, profession, location) and psychographic (values, interests, challenges) attributes of your audience.

You can use surveys, analyze community chats, and try to leverage AI to do this.

It might sound a lot for a personal brand but it isn't.

Trust me - it's worth doing.

Needs and pain points:

Identify the specific needs and challenges your audience faces.

Without this information positioning your brand is a random effort.

Again, you can leverage AI, reports, and surveys to find this information.

Remember to prepare your discovery questions.

Sometimes people confuse needs and wants. You have to explore it.

Communication preferences:

This can be challenging without measuring the impact of your content.

Test different content formats - ask people.

And find how they prefer to receive information.

This includes delivery method preference. (Email etc)

And also your content formats. (Video, text, etc)

3. Align Your Brand with Your Career Goals

Ensure that your personal brand helps you progress towards your long-term career goals. This can be landing a specific role, entering a new industry, or becoming a solopreneur

Your brand should be a stepping stone towards these objectives.

4. Check Successful Examples and their positioning

Find similar content creators, and thought leaders and analyze their positioning strategy.

Find:

Things they are good at

What could be done to improve?

Their content style

Their tone of voice

This exercise will help you find your positioning.

5. Develop a Sustainable Positioning Strategy

A sustainable positioning strategy ensures that your personal brand remains relevant and adapts over time.

Sustainability = continuous learning, adapting, and evolving your brand to meet your audience's expectations.

Keep this in mind.

If it is not sustainable, it will eventually fail.

6. Monitor Your Brand's Impact

Regularly assess how your brand is perceived by others. This can be done through feedback only. You need information to make necessary adjustments to your positioning strategy.

Here is my test.

7. Be Authentic

Authenticity resonates with people. Ensure that your personal branding reflects your true self. This will attract the right people and opportunities and help establish long-term professional relationships.

THIS IS NON-NEGOTIABLE for any type of positioning.

Some tips:

Do not chase every trend

Stop worrying too much about visibility

Do not write generic content all the time

Do not steal content from people

Do not find inspiration from only 1 source.

Remember, personal branding is not gaining followers or connecting with people randomly.

Check my LinkedIn Personal Branding course! 👇

Simple, relevant, effective.

The Task of the Week
Work on your personal brand positioning.

Question of the Week
What is the biggest reward you’d expect from your personal brand?

See you next week!

Seha Okudan

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