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- The Power of Personal Values & Audience Growth Secrets
AI-generated art of the week.
Black-footed ferrets are endangered primarily because much of the shortgrass prairie habitat they depend on has been plowed for crops.
Find Your Values
I’ve received around 10 questions on how to find values for your personal brand this week.
It can be hard to understand your values and your “wanna have values”
This should be the core of your personal brand.
Your values should guide your actions and choices.
Here are the questions I prepared for you:
What values resonate with you in others' brands?
When have you felt most fulfilled? What values were you honoring?
What values do you find non-negotiable in business?
Which of your personal achievements align with your sense of right?
What legacy do you want to leave through your brand?
How do your values align with the needs of your audience?
Remember you cannot fake values, choose them wisely.
Stick to them and build everything around them.
Your values will be fuel for your success.
Leverage Copywriting Frameworks
You don’t need to know copywriting methods to write like a copywriter.
I want to share a BAB framework example by using a template.
Disclaimer:
Use your original template.
Give a detailed context.
Make sure the copywriting technique aligns with the context
For context:
(Type your achievements, failures, etc. eg. Focus on 5 years ago and now)
Constraints:
No hashtags
Readability grade 7 or lower
No emojis
Use concise language
Use Before after bridge framework
Use complete sentences and emphasize benefits over features.
Use active voice
Act like a world-class copywriter and write a post by using the example post structure
Example:(Justin Welsh’s post)
Everybody makes mistakes.
But here's some really good news:
Mistakes are the biggest opportunities to educate thousands of other people who haven't made them yet.
And when you're the guide on someone else's journey?
That's how you start a business.
So, just start. Stop reading about it, stop looking for blogs about it, stop watching YouTube videos about it, and stop asking your friends and family if they think it's a good idea.
Just take what you're learning now and start telling the world about it:
- SEO
- Writing
- Paid ads
- Nutrition & Fitness
- Leadership Coaching
You name it.
If you find those folks 2-3 years behind you, bring them along, and help them avoid big blunders.
You'll have customers for life.
ALWAYS TAILOR THE HUMAN TOUCH!!
Scale your Audience by Helping 1 person
Helping 1 person from your network is not only helping one person standing alone. It is building an audience through engaging content and targeted marketing strategies.
It is a win-win strategy.
Follow the steps below:
Prepare open-ended questions to understand challenges.
Find 1 person from your network.
Offer help without expecting anything in return.
Do your best to solve a problem for this person.
Take notes of the process.
Turn them into a document/playbook
Share tips with everyone
Share the story and results with everyone
Why?
It will attract people who have similar problems to connect with you.
This will accelerate your audience building + build trust.
And this will be social proof for your services.
HELPING OTHERS is the BEST audience-building hack.
Try it and thank me later.
Question of the Week
Are you willing to help a person you don’t know without expecting anything in return?
Yes: 1
No: 0
Not sure:10
Most will say yes, but the real answer is usually no.
WHY?
See you next week!
Seha Okudan
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