AI for Brand Growth: Understand Your Audience

Unlock Your Potential with AI Tools and Strategies

Author

Seha Okudan
October 26, 2023

AI-generated art of the week.

Asian elephants are endangered due to habitat loss and poaching. Human conflict also plays a role.

Your Real Clients

Most people who engage with your content are like you.

They want to be discovered, build an audience, etc.

In other words, they are not your potential clients.

They speak through data.

Here is what you can do:(on LinkedIn)

  • Test one new topic idea weekly

  • Compare with your previous post analytics

  • Check job titles

  • Compare comments

Keep the structure as much as possible so you can understand the impact of the topic change.

Understand the Challenges of Your Audience

We all think that we are good at understanding challenges, but we don’t.

Most of the time, we don’t even know who our audience is

My plan will help you to think about:

  • Productized service ideas

  • New content ideas - strategy

  • Micro-Saas Ideas

  • New ideas for consulting

Here’s the Plan

  1. Prepare your discovery questions.

  2. Arrange 3 video meetings per week.

  3. Transcribe your meetings with Fathom AI.

  4. Copy/paste everything to ChatGPT

  5. Give context

For context, I am a creator and I write a publication called "The Growth Wisdom". I post content on Twitter, have a bigger community on LinkedIn full of GTM professionals who wants to build personal brands or solo business, and publish a newsletter once a week. All my content is made specifically about how GTM teams can use AI to build their personal brands, work faster, and be time-efficient and authentic. Most commonly, I talk about different ways to build an original personal brand, and how you can build content-based startups but I also introduce solopreneurs to other helpful AI lead-generation prompts. The goal of my content is to attract as many AI-interested solopreneurs, people who want to build a powerful personal brand and build a content-driven business (for part-time creators) as possible. I want to be a go-to source for my audience.

6.​ Use this prompt to find similarities

Summarize the information below, focus on the areas I can help

-Most common challenges
-Potential hidden challenges

7. Use this prompt to design a Survey

Design a survey structure to share online and get qualitative results

  1. Share it on social media to promote

  2. Categorize problems depending on the pain level

This information will help you to tailor your content and create products.

Want to see inspiration for business ideas with this information?

It is coming next week ;)

Test Visual AI without Prompting

You don’t need to know Midjourney prompting to generate visuals with AI.

It doesn’t give optimal results, yes.

But it is a good start.

Follow steps:

  1. Download Discord.

  2. Install the Photorealistic plugin to ChatGPT.

  3. Create the prompt you want.

  4. Type /imagine and paste the prompt.

Photorealistic Prompts:

Result for prompt1:

Click on the “V” buttons to generate different versions.

Adjust the prompt depending on your wish.

PS: I’m preparing a guide for next week, stay tuned!

Question of the Week

What would you do if today was the last day of your life?

A) Spend time with loved ones
B) I wouldn’t know what to do
C) I’d think about my regrets

Maybe it really is.
​
See you next week! (hopefully)
​
Seha Okudan

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